Business management Essay Example | Topics and Well Written Essays - 2000 words - 3

Business management - Essay Example ives and the resources available (human, physical, financial etc.), each company prioritizes some competitive criteria, according to market tendencies and concentrates its efforts to get a competitive position relating to concurrence’. Ryanair is a firm that operates for many years in the airline industry. The main characteristic of the firm’s strategic choices is that they are all directed towards the provision of low cost services to the customers. This strategy has helped the firm to survive in its market and expand its activities in many countries (apart from Britain). The potential differentiation of the firm’s strategic choices is examined in this paper trying to identify the reasons that led the firm to remain stable in its strategies since its establishment. The strategic direction of a firm that operates within the modern market is an issue that can be criticized and evaluated primarily by the firm’s owners/ stakeholders. At a first level the firm’s managers have a series of strategic options available (like Porter’s five forces model and SWOT analysis that will be analyzed in the following sections) that can help them to decide on the appropriateness of their strategic choices. However, the use of the above mentioned strategic tools requires the competency of the managers to understand all the aspects and the role of these tools – in order for the firm to be actually benefited. The accurate and the extensive industry analysis is also mentioned by many researchers as an appropriate tool offering to the firms’ managers the appropriate support towards the development of the corporate initiatives and the increase of effectiveness of the corporate plans. In this context, it is noticed by Pritsker (1997, 3 2) that ‘industry analysis typically focuses on a companys external dimensions such as its markets, customers, and competitors’. In the case of Ryanair the strategic tools chosen by the firm’s managers should be appropriately customized

Personal and Professional Development for engineers Assignment

Personal and Professional Development for engineers - Assignment Example These inventions by engineers not only made the human life easier but also provided more employment opportunities to the people. Research and development in engineering profession has also led to the invention of better technology, machines, and manufacturing processes, which guarantee a consistency in the quality of the finished products. Civil engineers can be credited for construction of bridges, roads, buildings, and dams; electrical engineers can be recognized for their establishment of power plants; chemical engineers can be appreciated for their role in manufacturing of apparel merchandise and pharmaceuticals; agricultural engineers can be credited for the increase in crop yield through better irrigation and farming practices; however, it is the mechanical engineer who lays the foundation for the proper functioning of other disciplines of engineering. If there were no machines, which are actually designed and fabricated by a mechanical engineer, there would be no industries an d no technological development. WorldWideLearn (n.d.) stated that a mechanical engineer invents the processes that are used in internal combustion engines, turbines, generators, refrigeration and air-conditioning units, etc. To accomplish the duties of a mechanical engineer successfully, proper certification through accreditation authorities is essential. 2. Professional Registration and Licensing Various countries have different norms and requirements for awarding license and registration to the engineers, including the mechanical engineers. Thornton (2010) mentioned that every state has its own registration and licensing procedure for awarding the professional engineer title in the USA. However, to facilitate the practice of engineering in various states, an individual can apply for professional engineering title in the concerned states with minimum paper work, if a license has already been granted by one American state. The Engineering Council (2011) declares that it is the gover ning body of the engineering profession in the UK, and it has laid down certain standards for getting an engineer professionally registered at various levels. There are national institutions of engineering recognized by the Engineering Council for granting memberships and licenses to the applicants. For memberships and registration of mechanical engineers, The Institution of Mechanical Engineers (2010) takes the responsibility. The various engineering titles, based on academic qualifications and experience, are defined by the chief governing body, the Engineering Council. 3. Engineering Council There are four levels at which the engineers, including the mechanical engineers, can get professionally registered in the United Kingdom. The purpose of having a professional license procedure is to maintain the high standards in the practice of engineering for ensuring the safety and health of the public as well as the environment. The Engineering Council (2011) asserts that by having the m embership of the respective engineering institution, which is also recognized by the Engineering Council, the engineers have better chances of getting employment, drawing more salaries, getting easier promotion, and are also well-accepted by the industry, the government, and the public. The four levels of professional engineers recognized by the governing body i.e. Engineering Counc